Building brand awareness.
As organizations turn to technology to stay competitive in a rapidly-evolving business environment, data security is a top priority. Red Canary partnered with Catalyst to amplify its brand refresh at RSA and establish the Red Canary icon as a recognizable symbol in the digital threat detection space. Additionally, Catalyst facilitated various creative engagement initiatives and giveaways to attract attendees to the exhibit and showcase Red Canary's innovative Managed Detection and Response (MDR) platform. The result was a trade show oasis that not only highlighted Red Canary's products but also manifested its position as a beacon of innovation in a crowded market for threat detection software.
Show:
RSA 2024
Industry:
IT Security
Services:
Turnkey Service, Design, Fabrication.
Focus:
Branded Living Wall, Product Demo, Retail-Style Swag Display, & Booth Draw.
TOUCH
01
Booth Draw
01Booth DrawView
TOUCH
02
Branded Architecture
02Branded Architecture View
TOUCH
03
Customer Interactions
03Customer InteractionsView
TOUCH
04
Live Branded Wall
04Live Branded WallView
TOUCH
05
Side Approach
05Side ApproachView
TOUCH
06
Product Demonstrations
06Product Demonstrations View
Inspiration
We gathered inspiration from booths and structures that captured bold, black framework with clean lines, white space, accents of red, black, and other contemporary colors. Red Canary's design spatially conveyed a consistent and strong brand image that stood out by reduction instead of subtraction.