<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=6429356&amp;fmt=gif">
Skip to content
Close
Contact Us
Contact Us

Byte-sized innovation

Software developer Malwarebytes wanted something bold and young to drive brand awareness at RSA 2022 and help depict their sole mission — to rid the world of malware for businesses and consumers alike. Additionally, Malwarebytes wanted to standout through messaging by translating the technical aspects of their product into an easy-to-understand, byte-sized format while conveying their mission simultaneously.

malwarebytes-exhibit-rsa

Project

RSA Conference

 

Industry

Cybersecurity

 

Services Provided

Turnkey Service

Design

Fabrication

Immersive experience

With messaging at the core of Catalyst’s design strategy, this exhibit incorporated a stylish graphic communication system to lead visitors on their discovery tour through the brand space. It also integrated video walls into the structure to create optical accents and visualize the brand message.

malwarebytes-rsa-exhibit-shots

Fun. Social. Engagement.

mal-main-booth
MalwareBytes_Editorial_RSA22_039

Transforming interactions

Catalyst created a space that was high quality and uniform — modern and high-tech yet welcoming. The exhibit allocated most of its floorplan to open collaborative spaces with a fun #NoDrama wall where attendees were given polaroids as a give-away, which ultimately yielded substantial engagement and leads for Malwarebytes.

MalwareBytes_Editorial_RSA22_001
TOUCH
01 Product Demos
01Product DemosView
MalwareBytes_Editorial_RSA22_003
TOUCH
02 Customer Engagement
02Customer Engagement View
MalwareBytes_Editorial_RSA22_035
TOUCH
03 Photo Ops
03Photo OpsView
MalwareBytes_Editorial_RSA22_038
TOUCH
04 Branded Architecture
04Branded Architecture View
MalwareBytes_Editorial_RSA22_016
TOUCH
05 Polaroids
05Polaroids View
MalwareBytes_Editorial_RSA22_042
TOUCH
06 Presentations
06PresentationsView

Get the exhibiting results you deserve.

Contact Us