
DRiV's Vision at AAPEX Trade Show 2024
DRiV, a leader in the aftermarket automotive industry, participated in AAPEX 2024 to create a memorable and immersive experience for distributors and buyers from direct purchasing customers. Their primary goal was to honor their innovative new products while celebrating the trusted brand and service offerings that have established them as a reliable industry partner. DRiV chose Catalyst for their exhibit needs due to a long-standing partnership built on trust and reliability, our in-depth knowledge of the DRiV brand, and our ability to deliver reimagined custom rental exhibits that meet their evolving marketing demands. Together, we brought their vision to life at this premier trade show event.

Project
DRiV
Industry
Automotive
Services Provided
Turnkey Service
Design
Fabrication
Innovative Booth Solutions Tailored to DRiV’s Needs
Before partnering with us, DRiV (formerly Federal Mogul) faced significant challenges with their trade show exhibit strategy. Their previous partner offered only custom purchase options, leading to frustration with the cycle of buying, recycling, and discarding branded booth elements. Recognizing the need for a more sustainable and cost-effective approach, DRiV explored our extensive rental booth inventory and trade show management expertise.
Our ability to provide flexible solutions, paired with our proven project management capabilities and standout booth design for previous AAPEX events, made the decision to transition to us an easy one. Since then, we’ve proudly supported DRiV with innovative, efficient, and impactful exhibit strategies tailored to the unique demands of the automotive trade show industry.

A dynamic transformation

How Catalyst Elevated DRiV’s Booth Design at AAPEX 2024
At AAPEX 2024, we delivered tailored solutions to address DRiV’s challenges and elevate their presence in the automotive trade show industry. Our team reimagined a captivating new product launch space that not only drew attendee attention but also reinforced DRiV’s reputation as a full-service, trusted leader in the aftermarket automotive sector.
In recent years, we’ve also revolutionized their multi-show program by introducing a custom in-house client product portal. This innovative tool streamlines their trade show management process, allowing DRiV to log in, view stored products, check availability, and seamlessly request items to be prepped and shipped with their exhibit. By integrating project management expertise with cutting-edge technology, we’ve transformed how DRiV prepares for trade shows, ensuring efficiency and precision at every step.